Passport gets a new look! I thoroughly enjoy the branding process and this project went through it all. After months of research, test groups, executive meetings, and of course, design mockups, we completed the process with a logo that everyone fell in love with. Stay tuned for more images of our new identity package.
I recently had the opportunity to create a new logo for the Center for Accessible Living - Kentucky’s first Independent Living Center. The Center for Accessible Living is a resource center for people with disabilities and is governed by people with disabilities.
The meaning behind the logo: The center circle represents the consumer surrounded by those who can give assistance. The four light green circles symbolize the core values of the organization.
In addition to giving this organization a new look, they now have a brand that can be integrated across many medias. It’s now a brand that has significance and meaning.
This selection was taken from a Medicare booklet created for our members who are turning 65 and need a little assistance navigating through the process of choosing a Medicare plan. Larger type, clean layout, and appropriate photography all work together to create this easy-to-read piece.